01
Community Management
I help businesses take care of and grow their clientele on social. Organic growth, fair moderation, brand voice that sounds human, and events that turn followers into regulars.
Advisory · Consulting · Pay as you go
Communities that grow.
Communities that grow.
Crypto without the fear.
Support that scales.
I help businesses and individuals do four things well: grow a community that actually cares, explore blockchain on solid ground, run customer support that earns trust, and hand routine work to AI. Eight years across crypto, fintech, and hospitality, in two languages.
Abraham Villafuerte
Vancouver · Remote-native · EN / ES
+44% Discord growth
95%+ CSAT, sustained
BinanceExodusCommunity ManagementBlockchain EducationCustomer Support LeadershipAgentic AI
BinanceExodusCommunity ManagementBlockchain EducationCustomer Support LeadershipAgentic AI
Track record
Numbers from real rooms.
Built at Binance and Exodus, two companies where a wrong answer costs people money. The work held up under that pressure.
113K
X following, grown from 80K (+29%) through organic engagement and events
97%
Customer satisfaction held while resolving complex trading and security issues
10+ hrs
Weekly team capacity freed by AI-powered triage and automated reporting
Team of 9
Specialists led across eight platforms, with SOPs that cut onboarding 25%
What I do
Five ways to work together.
Bring me in for one, or stack them. Every engagement is scoped to what you actually need, billed pay as you go.
02
Blockchain Education
A grounded, user-friendly guide into crypto and web3. For investment, diversifying risk, and hedging against inflation, taught so you understand the why, stay safe, and never feel out of your depth.
03
Customer Support Leadership
I help support teams scale without losing what drives retention: de-escalations, brand culture, and relationships. SOPs, escalation frameworks, and KPI reporting that make good numbers repeatable.
04
Agentic AI Integration
I put AI where it earns its keep: triaging routine workflows so your people spend time on the work that needs a human. Built and shipped in production at Exodus with Claude, Notion, and LLMs.
05
Consulting, pay as you go
Need a thinking partner across any of the above? Book me by the hour or by the project. No retainer, no lock-in. You get a senior-casual operator who is natural at spotting the gap between how things run and how they could.
Scoped to your needs · Let's talk rates
Who you'd be working with
A fresh perspective, grounded in the work.
I spent four years in crypto and fintech at Binance and Exodus, building on four years of hospitality operations leadership in Mexico. That mix matters: I learned to care for people in a hotel lobby before I learned to care for them in a Discord crisis thread.
"Natural at spotting the gap between how things run and how they could."
Most recently I led a team of nine, built the SOPs that pushed customer satisfaction above 95%, and automated the routine work that freed real hours back to the team. I'm bilingual in English and Spanish, remote-native, and allergic to corporate filler.
How I work
Creative where it counts, practical everywhere else.
01
Listen first
Before any plan, I learn how your world actually runs, what your people deal with, and where the friction really lives. Most fixes are hiding in plain sight.
02
Build systems, not band-aids
SOPs, workflows, and frameworks that hold up after I'm gone. The goal is to make good outcomes repeatable, not to make you dependent on me.
03
Keep the human in the loop
Automation handles the routine so your team handles what matters: de-escalations, culture, and relationships. AI amplifies people, it doesn't replace them.
04
Say it plainly
No jargon, no hype, no spiritual bypassing of hard truths. You'll always know where things stand and what I'd do next.
Let's talk
Have something you're trying to grow, fix, or figure out?
Tell me what you're working on. Whether it's a community, a support team, a crypto question, or a workflow that's eating your week, I'll tell you honestly how I can help and what it would take.
Prefer to write directly? [email protected]